Call for Applications

PepsiCo Nutrition Greenhouse programme 2018 for young European Entrepreneurs ( €20,000 in funding)

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Application Deadline: 11th June 2018

PepsiCo has launched an open call for entrepreneurs to take part in the PepsiCo Nutrition Greenhouse, a collaborative incubator programme designed to nurture the growth of emerging nutrition and health and wellness brands in the European food and beverage sector.

Up to 10 companies will be chosen and receive €20,000 as well as entry into the 6-month incubator programme. Along with the funding, the selected entrepreneurs will benefit from the assistance of PepsiCo experts in areas such as brand optimization, product development, supply chain management, customer acquisition and distribution. The programme will also address critical early-stage business issues like business planning, corporate structuring and fundraising.

At the end of the programme, one company will be granted a further €100,000 to support further growth. In accepting the €100,000 grant, the winner will agree to grant PepsiCo exclusive rights for a period of six months to discuss the possibility of an equity investment on mutually agreed terms.

The PepsiCo Nutrition Greenhouse programme is part of PepsiCo’s commitment to open innovation and to collaborating with the entrepreneurs and innovators that are helping to shape the food and beverage industry.


The programme is open to nutrition entrepreneurs with a market-ready health and wellness brand. The brand should have sales of €5 million or less and not be in direct or indirect competition with PepsiCo or any of its brands.

The program is open to companies and individuals aged 18 or over at the date of entry. Immediate family members (regardless of where they reside) and/or persons living in the same household, whether or not related, of employees of PepsiCo, Inc, its parent, subsidiaries, affiliates, and advertising and promotion agencies and any third party companies associated with the program are not eligible to participate.

An independent adjudicator will initially assess entries to determine eligibility for the programme and then a selection committee made up of industry food and investment experts and PepsiCo professionals will evaluate submission based on the following:

  • Product and brand qualities: based on nutrient profile, potential health claims, 
 natural or organic sourcing, clean label and other factors that appeal to 
 consumers, as well as the obvious qualities of taste, brand presentation and value 
 for price.
  • A clear focus on consumer health: includes human performance, condition-
 specific functionality and healthy lifestyles and life stages.
  • Scalable business model.
  • Uniqueness in the market.


  • Please complete the form on the next page to apply to the programme.
  • Applications will be accepted until 11 June 2018 and programme participants will be announced on or around 18 June, 2018.

By submitting an application you agree to to be bound by the PepsiCo Nutrition Greenhouse Terms and Conditions available here. For questions or help with this application, contact

For More Information:

Visit the Official Webpage of the PepsiCo Nutrition Greenhouse programme

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